Let’s get this out of the way. AI is moving at lightning speed, and no, you do not get to opt out. But despite how often it is treated like one, AI is not a magic crystal ball that automatically delivers smarter marketing outcomes. Without a plan, it simply accelerates whatever decisions, data, and habits you already have in place. As we head into 2026, the companies that win will not be the ones chasing predictions or plugging in every new AI tool. They will be the ones deliberately using...

Unlock the full potential of your Google Search Ads by harnessing the power of keyword intent.

The Hootsuite Global State of Data 2022 has arrived! You may be asking yourself, why would I care about that? If you own a business, run...