There’s a debate running hot in SEO right now, and it centers on a deceptively simple question: does schema markup help your content get cited by AI search engines? The answer may surprise you, and the research behind it is worth digging into. Featured: Real-World Data Ahead Enterprise SEO practitioners are seeing results that basic schema studies are not designed to detect. Martha van Berkel, CEO of Schema App, shares client outcomes including 116% impressions increase at InSinkErator, a...

Let’s get this out of the way. AI is moving at lightning speed, and no, you do not get to opt out. But despite how often it is treated like one, AI is not a magic crystal ball that automatically delivers smarter marketing outcomes. Without a plan, it simply accelerates whatever decisions, data, and habits you already have in place. As we head into 2026, the companies that win will not be the ones chasing predictions or plugging in every new AI tool. They will be the ones deliberately using...

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