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Five reasons why you should implement SEO on your website

We live in a digital world and depend significantly on the availability of accurate, easily sourced (Google) information. Without an investment in search engine optimization (SEO), your online presence could be negatively impacted by poor PageRank and search results in a less-than-desirable position (not on page 1).

SEO will improve a website’s overall searchability and visibility, which will help drive traffic to your website. Once a prospect is on your website, a compelling Call-to-Action (CTA) (typically on a form, on your site in a prominent position) should drive them to engage with you by providing contact information. This information will enable you to reach out to the prospect through compelling email marketing.

Here are five compelling reasons why SEO can help improve your business and take your brand to the next level:

1. Organic traffic (unpaid results) generally make up 53% of all searches and is the primary source of website traffic. SEO helps your site appear in a visible position (on page one) on the search engine results page (SERP).

2. Local search is important if your business is a brick-and-mortar or if you offer services/products in specific locations. Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.

3. SEO can help you build trust and credibility on Google. Key ranking factors for a website/webpage for Google (and Bing) include E.A.T. – Expertise, Authority, and Trust. SEO helps you identify content gaps so you can build these critical factors for your site.

4. Good SEO means better user experience. Google launched a crucial measurement in June 2020 – Core Web Vitals – which directly measures a user’s experience with your site. If your site's core web vitals are less than desirable, your page experience ranking can drop, causing your site's SERP to drop.

5. SEO is relatively cheap compared to paid advertising. SEO is a long-term strategy and takes longer to implement, but it is significantly less expensive than paid advertising (a short-term strategy) to drive traffic and conversions.


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