top of page


AI Isn’t Optional: How Marketing Technology Leaders Should Actually Prepare for 2026
Let’s get this out of the way. AI is moving at lightning speed, and no, you do not get to opt out. But despite how often it is treated like one, AI is not a magic crystal ball that automatically delivers smarter marketing outcomes. Without a plan, it simply accelerates whatever decisions, data, and habits you already have in place. As we head into 2026, the companies that win will not be the ones chasing predictions or plugging in every new AI tool. They will be the ones deli
Lisa Marie
Dec 30, 20253 min read


Understanding the Role of Keyword Intent in Enhancing Google Search Ads Performance
Unlock the full potential of your Google Search Ads by harnessing the power of keyword intent.
Lisa Marie
Nov 15, 20232 min read


It's here! It's here! Digital Data 2022, that is.
The Hootsuite Global State of Data 2022 has arrived! You may be asking yourself, why would I care about that? If you own a business, run...
Lisa Marie
Oct 24, 20221 min read


Five reasons why you should implement SEO on your website
SEO will improve a website’s overall searchability and visibility, which will help drive traffic to your website.
Lisa Marie
Oct 4, 20222 min read


Your research homework for a profitable digital campaign.
If you want to increase traffic to your website, a digital campaign is a great tactic, but you need to laser-focus on your target audience.
Lisa Marie
Sep 30, 20222 min read
bottom of page
